Google Auctioning Print Ads
The search advertising company has expanded its magazine ad test to a broader number of magazines in three of its vertical markets.
Google’s test of magazine ads began last summer, and involved two computer-oriented publications. Certain advertisers appeared on ad pages with the words Ads by Google and special phone numbers Google used to track the effectiveness of the test.
Several more options for magazine ads have been introduced to AdWords advertisers. Those options include three vertical markets: automotive, lifestyle, and technology. Some very well-known publications appear in those lists, like Car and Driver, Martha Stewart Living, and InfoWorld among the 28 listed.
Advertisers can click on titles in those lists to see demographic information and more details on the magazine’s content and readership. A form on the magazine info page allows users to login with their AdWords credentials, select an ad size, pick which issues they want the ad to appear in, and enter a maximum bid.
When selecting issues, a bidder may not win all the issues they selected. Google will let bidders win some issues though, and explained the prorated option available to bidders:
Prorating is an option enabled by default, but can be cleared by unchecking the box next to that option in the issue selection area of the page.
The Inside AdWords noted bids must be submitted by February 20th, 2006. After the deadline, the auction will take place, with Google contacting the winning bidders. Google will also work with those winners to ensure they deliver print-ready ads to the magazines.
February 9th, 2006 No Comments posted in Tech News
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